Research Paper
Pariya Azizi; Farshad Emami; nazanin rasekh
Abstract
The purpose of this study was developing a strategic Marketing planning for Karate Federation of the Islamic Republic of Iran based on strategic studies with had implemented by mixed methodology. This research was an applied research, based on data collection was field research and Descriptive- Analytic ...
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The purpose of this study was developing a strategic Marketing planning for Karate Federation of the Islamic Republic of Iran based on strategic studies with had implemented by mixed methodology. This research was an applied research, based on data collection was field research and Descriptive- Analytic type. The statistical population of this research was Presidents and Vice presidents, officials of Karate Federation committees, Faculty members of sports management, Sports marketing experts and activists, Karate champions and coaches. The size of statistical population was 63 Specialists. The statistical sample in this research is equal to the statistical population (Census). Research tools include SWOT identification questionnaire, Internal and external factors questionnaire, internal/external environmental factors questionnaire and SWOT matrix form was also interviewing with members of the research was applied to the extent of theoretical saturation to formulate strategies. Validity of the questionnaire was confirmed by 14 experts and the reliability of the questionnaires was obtained through Cronbach's alpha coefficient of (α=0.89). To analyze data and formulate strategies SWOT analysis method and for Prioritize strategies quantitative strategic planning method were used. Findings showed that the strategic marketing plan of the Karate Federation has 14 strengths and 16 weaknesses in internal dimensions and also 13 opportunities and 12 threats in the external dimension. With regard designing the internal and external evaluation matrix, the Karate Federation's strategic marketing position was in a competitive position and ST position.
Research Paper
Akbar Jaberi; Zakieh Manzeli
Abstract
The purpose of this study was to investigate the effect of media literacy on self-control of football fans with respect to the mediating role of cultural capital. The present study is a quantitative, cross-sectional and correlational study that has been conducted in the field. The statistical population ...
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The purpose of this study was to investigate the effect of media literacy on self-control of football fans with respect to the mediating role of cultural capital. The present study is a quantitative, cross-sectional and correlational study that has been conducted in the field. The statistical population of the study included football fans who were active in cyberspace. 388 fans of Iranian Premier League teams were selected as a statistical sample using purposive sampling method based on Krejcie & Morgan table. After distributing the questionnaires, 388 questionnaires were completed and collected completely and structural equation modeling (PLS) test was used to test the research hypotheses. The results showed that media literacy has a significant effect on self-control (β= 0.394) as well as on the cultural capital of football fans in cyberspace (β= 0.399). Based on the results, the effect of cultural capital on the self-control of football fans in cyberspace was reported to be significant (β= 0.337) and it was shown that media literacy has a significant effect on the self-control of football fans in Virtual space with the mediating role of cultural capital (β= 0.221). The value of the GOF index also indicated the proper fitness of the research model.
Research Paper
Sports Media
SeyedAhad Hashemian; Hamid Ghasemi; Masoome Hosseini
Abstract
The purpose of this research was to investigate the concept of media power and to obtain operational strategies to adopt new ways of using media in sports development. This is a qualitative research that was conducted using Grounded Theory and Strauss and Corbin's approach. The statistical population ...
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The purpose of this research was to investigate the concept of media power and to obtain operational strategies to adopt new ways of using media in sports development. This is a qualitative research that was conducted using Grounded Theory and Strauss and Corbin's approach. The statistical population of the research included 14 experts in the field of sports and media management and experienced specialists in the field of sports media, and to collect data, targeted sampling was used with semi-structured interview method and reaching theoretical saturation. Data analysis was carried out through three stages of open coding, central coding, and selective coding, with an emphasis on media power sources as the central phenomenon and subcategories, causal, contextual, intervening conditions, consequences, and strategies. In order to ensure the validity and reliability of the research, the interviews with some people were repeated several times and the results in several stages were seen by several experienced professors and interviewees, and in the meantime, the focus groups of the participants in the research were also used. Based on the results obtained from the research, media acquisition, audience persuasion,, media specialization and legal support were identified as causal conditions and the ability to flow, demand, generate income, build trust, authority, legitimacy, transparency and the type of media ownership as underlying factors and the intervening factors to Two categories of facilitators and obstacles of media power in sports development were identified.
Research Paper
Reza Mortazi; Azadeh Seyedalinejad; Mohamad Jalilvand
Abstract
The present study was designed and conducted to investigate the mediating role of agile marketing on the relationship between comparative advantage and competitive advantage and acceptance of digital marketing of sports products. The present study is a descriptive research that from the perspective of ...
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The present study was designed and conducted to investigate the mediating role of agile marketing on the relationship between comparative advantage and competitive advantage and acceptance of digital marketing of sports products. The present study is a descriptive research that from the perspective of purpose is one of the applied research that was conducted in the field. The statistical population of the study consists of all customers of sports products. Due to the size of the statistical population and the uncertainty of its number, the statistical sample was selected based on Morgan sample size determination table for an unlimited population of 384 customers in Hamedan, which was randomly selected as a multi-stage cluster. Were selected. In order to collect information in the present study, a questionnaire of 21 questions (1400) was used to assess agile marketing. This questionnaire measures 5 variables of supply chain agility (4 questions), integrity (4 questions), agile management (2 questions), flexibility (3 questions) and marketing methods (7 questions). The 6-item Nosir and Al-Jumah (2020) questionnaire was used to measure competitive advantage, the 3-item Nosir and Al-Jumah (2020) questionnaire was used to measure comparative advantage, and the 4-item Nosir and Al-Jumah (2020) questionnaire was used to measure digital marketing acceptance. In order to analyze the data of the present study, the structural equation method was used. According to the results of the present study,
Research Paper
Sara Keshkar; Ali Afsay; Hojjat Kazemini
Abstract
The purpose of the current research is to understand the challenges of interpersonal communication etiquette in international sports events and to provide optimal solutions in the post-Corona era. This work was done by conducting qualitative research of phenomenological type, which method is exploratory. ...
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The purpose of the current research is to understand the challenges of interpersonal communication etiquette in international sports events and to provide optimal solutions in the post-Corona era. This work was done by conducting qualitative research of phenomenological type, which method is exploratory. In order to conduct field interviews, the statistical population of the research includes national team athletes, national team coaches, sports management specialists, sports psychology specialists, sports sociologists and viral disease specialists, who are targeted for interviews. Qualitative research was selected (56 interviews with 56 people and continued until theoretical saturation). The process of coding and analyzing the interviews was done in MaxQDA Pro version software. The results showed that the challenges of interpersonal communication etiquette in international sports events include cultural-social, value, educational, communication and health challenges. Also, the results showed that there are 19 communication models among athletes, which were chosen for major reasons such as respectful behavior, hygiene, attention to cultural values, transfer of friendship, originality of behavior, transmission of Olympic values and optimal performance. Are also, the desirable solutions in the field of interpersonal communication etiquette in international sports events included modeling, educational, and managerial, features of the proposed model and media? In providing optimal solutions, this research also suggests using the cultural customs of placing hands on the chest and keeping a proper distance instead of shaking hands.
Research Paper
Sports Media
Bahareh Rahmanian Kooshkaki; Marziyeh Khalifeh Soltani; Saeed Jafari
Abstract
of sports media management with the approach of developing sports diplomacy. The research method was qualitative, grounded theory method, systematic analysis approach. The statistical population included managers of sports organizations, members of the sports media, and university sports science professors, ...
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of sports media management with the approach of developing sports diplomacy. The research method was qualitative, grounded theory method, systematic analysis approach. The statistical population included managers of sports organizations, members of the sports media, and university sports science professors, and sampling was done in the form of a snowball. A semi-structured interview was used to collect information, and the researcher reached theoretical saturation by conducting 17 interviews. The validity of the interview questions was confirmed step by step by the experts and the reliability of the questions was obtained through the retest reliability of 94%. By analyzing the data by Maxqda software, 465 primary codes, 51 sub-categories and 13 main categories were obtained, and the research model was designed through three stages of open coding, axial coding and selective coding. Based on the paradigmatic model of Strauss and Corbin, the categories were placed in the axes of causal, contextual, intervening factors, strategies and consequences. The results showed that the strategic view and interactionism will lead to economic growth, cultural growth and international reputation, and finally globalization and achieving soft power. Therefore, officials should try to manage sports media by creating a structured and targeted program.
Research Paper
farid ganji; saeed sadeghibouroujerdi
Abstract
Ambush marketing is defined as an organization's planned campaign that aims to indirectly link to the event in order to gain recognition and benefit from the official sponsor. The aim of this study was to identify and rank the ambush marketing components in domestic sports media. This study was carried ...
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Ambush marketing is defined as an organization's planned campaign that aims to indirectly link to the event in order to gain recognition and benefit from the official sponsor. The aim of this study was to identify and rank the ambush marketing components in domestic sports media. This study was carried out by a mixed method of consecutive exploratory design in two qualitative and quantitative phases. The qualitative part was done using content analysis method and the quantitative part was done using ranking method (AHP). The statistical population was the qualitative section of experts in the field of marketing and sports media who had sufficient lived experience in the subject. The data collection tool was through in-depth interviews and the sampling method was purposefully selected. The statistical sample was determined according to the researcher's theoretical saturation (N = 14), and after three coding steps, 7 main components were obtained in the main themes stage. In a quantitative stage, a questionnaire was designed based on the obtained components and distributed among experts in the field of marketing and sports media. A pairwise comparison of the components was performed and the relative and absolute weights of the components were obtained. The results showed the importance and weight of the components as follows: the concept of ambush marketing, ambush marketing knowledge, sponsor, media role, expertise, star player, virtual networks, inventions. In the qualitative stage, NViVO10 quality data analysis software was used and in the quantitative stage, Expert Choice 11 software was used
Research Paper
Mohammad Faraji; Seyyed Jafar Moosavi; Farshad Emami
Abstract
The purpose of this study is to investigate the effect of personal branding of professional athletes on Instagram on sports immigration. Descriptive research method of the type of correlation and necessary information was obtained using library studies and two questionnaires: 1. Personal brand of professional ...
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The purpose of this study is to investigate the effect of personal branding of professional athletes on Instagram on sports immigration. Descriptive research method of the type of correlation and necessary information was obtained using library studies and two questionnaires: 1. Personal brand of professional athletes Faraji et al.(2021), 2. Reasons for immigration of elite athletes, Bagheri et al. (2019). The statistical population is all professional athletes active on Instagram, and using Cochran's formula for an unlimited population, the number of 384 sample people was purposefully determined. The face and content validity of the questionnaires were approved by the professors and its reliability was also confirmed using Cronbach's alpha test. The results showed that personal branding has an effect on sports immigration, as it explains about 20% of the causes of sports immigration. According to the value of beta coefficient, the amount of this effect was 0.446. Among the four factors of personal brand; ethical and political factors of the brand had a significant effect on immigration, and personal and functional factors had no effect. Also, the personal branding of athletes has had an effect on the social, economic, political and professional aspects of sports immigration, respectively. Social networks enable athletes to influence the immigration process in a digital space. Immigration is made up of several layers of athletes, owners, managers, representatives, officials and members of the media and it includes not only economic factors through marketing strategies, but also political, historical, geographical, social and cultural factors.
Research Paper
Validating Research Tool
Ahmad Karimipoor; mehdi kohandel; Hossein Abdolmaleki; Seyednemat Khalifeh
Abstract
This research has been done with the aim of building and validating a digital transformation evaluation questionnaire in sports businesses. The purpose of this research is an exploratory research in which after studying the theoretical literature, the calculated indicators were validated using the fuzzy ...
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This research has been done with the aim of building and validating a digital transformation evaluation questionnaire in sports businesses. The purpose of this research is an exploratory research in which after studying the theoretical literature, the calculated indicators were validated using the fuzzy Delphi panel and classical psychometrics. The statistical population of this research in the fuzzy Delphi study was made up of experts in the field of digital sports businesses, 10 of whom were purposefully selected. Also, in the classic psychometric study, the statistical population was the employees of sports businesses, of which 338 answered the researcher-made questionnaire. After confirming the screening of the items and checking the hypotheses, the implementation of exploratory factor analysis with the method of principal components and Varimax rotation resulted in the extraction of 10 factors of governance and digital leadership, employee experience (internal customers), technology, innovation, model Business and ecosystem, customer experience (external customers), business processes, digital strategy, culture and skills and data. In addition, the use of second-order confirmatory factor analysis led to the confirmation of 10 questions and their related indicators. Finally, the validity of divergence, convergence and reliability of the questionnaire showed that the compatibility of the conceptual model with the tested model is suitable. Therefore, the scores obtained from the researcher-made questionnaire for evaluating the digital transformation of sports businesses have good reliability and validity to measure the digital transformation in the aforementioned businesses.
Research Paper
Amir Ahmadi; Akbar Afarinesh Khaki; Somayeh Zargar
Abstract
The purpose of this study is to identify and analyze strategies to improve the credibility of the team supporter with an emphasis on the media in the fans of the Iranian Football Premier League using futures research. The type of research is applied and analytical-exploratory in nature. A group of 20 ...
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The purpose of this study is to identify and analyze strategies to improve the credibility of the team supporter with an emphasis on the media in the fans of the Iranian Football Premier League using futures research. The type of research is applied and analytical-exploratory in nature. A group of 20 selected professors familiar with the sponsors of sports teams, some selected managers of Premier League football teams, sponsors of Premier League teams and some selected fans, as standard sampling for qualitative interviews Were selected in the research topic. Then, 15 people from the statistical community of the previous section announced their readiness to perform cross-sectional analysis. To analyze the data, a combination of panel experts and Mikomak cross-effects were used. Findings showed that the most important drivers of improving the credibility of the team sponsor by emphasizing the media in the fans of the Iranian Football Premier League, respectively, are: publishing the level of commitment and commitment of the team sponsor to their commitments, publishing achievements ( Successes) Sponsor the team in the media, publish future sponsor plans for the team, publish team members' opinions about the sponsor, and publish the sponsor's material and spiritual services to the team. Supporters of Premier League football teams are encouraged to use media tools to develop their credibility among sports team fans to see better results for the team and ultimately themselves.
Research Paper
Mehri Tabrizi Yeganeh; Mina Hakakzadeh; Mohsen Manoochehri Nejad
Abstract
The purpose of this study is to present a model of the role of media in investing and financing in the sports tourism industry. The research method is applied in terms of purpose and qualitative in terms of approach and the theme analysis has been used. For the field interview, the research participants ...
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The purpose of this study is to present a model of the role of media in investing and financing in the sports tourism industry. The research method is applied in terms of purpose and qualitative in terms of approach and the theme analysis has been used. For the field interview, the research participants included university professors and managers of sports tourism (23 people). The sampling method was purposeful. Data were analyzed using continuous comparison method using MaxiCode Pro software. The results of content analysis showed that there are 4 organizing themes (motivational, educational, information and cultural) and 22 basic themes as dimensions of the role of media in investing and financing in the sports tourism industry. Also, by examining the frequencies of each of the organizing themes, it was found that the motivational and informational organizing theme is more frequent than the other themes. Given the prominent role of various media on the development of investment and financing in the sports tourism industry, solving its challenges should be one of the main goals of sports media development programs, which is recommended by the media. Benefit from the results of the present study.
Research Paper
Sports Media
Seyed Ehsan AmirHoseni; Ayob Ameri; Ehsan Moradian
Abstract
The current research was conducted with the aim of comparing the willingness to buy domestic and foreign sports brands of generation Z customers with an emphasis on social media influencers. The current research was a survey research. The statistical population of the current research includes all customers ...
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The current research was conducted with the aim of comparing the willingness to buy domestic and foreign sports brands of generation Z customers with an emphasis on social media influencers. The current research was a survey research. The statistical population of the current research includes all customers of generation Z of sports stores in Yasouj city, and complete information about their number was not available. According to Cochran's sample size formula, 384 people were identified as the research sample in the conditions of uncertainty of the population size. The data collection tool included the questionnaire of social media influencers by Son et al. (2021) as well as the questionnaire by Boon et al. (2020). In order to analyze the data, independent t method and analysis of variance test were used. According to the results, it was found that there is a significant difference between the desire to buy domestic sports brands of generation Z customers based on the type of social media influencers (F=13.658; significance level=0.001). In such a way, the willingness to buy domestic sports brands of generation Z customers in the group of friends and peers (2.85) is more than other groups. According to the results, it was found that there is a significant difference between the willingness to buy foreign sports brands of generation Z customers based on the type of social media influencers (F=11.587; significance level=0.001).
Research Paper
Sport Communication
Hossein Poursoltani Zarandi
Abstract
The purpose of this research was to analyze self-knowledge and other-knowledge (Jo-Hari window) of the employees of the General Department of Sports and Youth of Alborz province. The statistical population of this research was made up of the employees of the General Department of Sports and Youth of ...
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The purpose of this research was to analyze self-knowledge and other-knowledge (Jo-Hari window) of the employees of the General Department of Sports and Youth of Alborz province. The statistical population of this research was made up of the employees of the General Department of Sports and Youth of Alborz province (N = 129). Using Morgan's table, the number of statistical samples was estimated to be 97 tons, which were selected as available sampling. The research method is applied and of the analytical type, which was implemented in the field. In order to collect data, a 20-question questionnaire by Joseph Luft (1992) was used. Statistical methods include descriptive indices, graphic evaluation of self and others, and inferential analyzes including one-sample t-tests and independent t-tests, and one-way analysis of variance to compare the dependent variable based on qualitative demographic variables and with the help of Excel, SPSS and Stata software. The results showed that 27.80 and 28.5 were obtained from the total score of 50 related to providing feedback and willingness to disclose. In other words, the average level of 25, each of the 2 mentioned factors has a slight increasing trend and thus the level of the unknown house has decreased very little. There is a significant difference in the willingness to disclose factor based on gender, so men had higher average scores. Also, the results showed that there is no significant difference between the employees in the factor of providing feedback and willingness to disclose based on educational qualification.
Research Paper
Masomeh Hamzeh; Habib Honari; Farzad Ghafouri; Gholamreza Shabani Bahar
Abstract
The media has a significant role in the development of the cultural indicators of sports clubs. Therefore, the present study was designed and implemented in line with the analysis of the role of media in the development of the cultural indicators of Iranian professional sports clubs. The present study ...
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The media has a significant role in the development of the cultural indicators of sports clubs. Therefore, the present study was designed and implemented in line with the analysis of the role of media in the development of the cultural indicators of Iranian professional sports clubs. The present study was a descriptive-survey in terms of applied purpose, which was intertwined on the basis of the research approach. The statistical population of the present study included referees, players, coaches, club managers, media associates, academic experts and senior managers and policymakers. The method of sampling was targeted to the theoretical saturation (17); And in the quantitative part, the statistical community was the same quality (89). The present research tool included semi -structural interviews and questionnaires. Open, axial and selective coding data were used to check the quality of the quality, and in the quantitative part of the method of modeling the structural equation was used. The results of the analysis of the interviews showed that cultural indicators consisted of 4 categories and 14 open codes and media including 2 categories and 8 open codes. The results of the small section also showed that the research model was of good fit; and it can be concluded that the use of the media by the trustees of sports clubs, coaches, managers and athletes leads to the development of cultural indexes of professional sports clubs.
Research Paper
Sports Media
Mohammad Hassan Ferdowsi; seyed reza musavi
Abstract
This research was conducted with the aim of determining the effect of media literacy on the physical literacy of sports audiences. According to the method of implementation, the research method is field type. The statistical population of this research included all the audience of Arak city who followed ...
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This research was conducted with the aim of determining the effect of media literacy on the physical literacy of sports audiences. According to the method of implementation, the research method is field type. The statistical population of this research included all the audience of Arak city who followed sports programs including provincial and national from various media such as television, magazines, virtual space, etc. In order to determine the statistical sample of the research, the available random method was used and 250questionnaires were distributed among all contacts, and finally 200 questionnaires were returned and analyzed. Standard questionnaires were used to collect data. To check media literacy, Tamman's media literacy questionnaire (1995) with 59 items was used, and to measure physical literacy, Sam et al.'s standard physical literacy questionnaire (2016) including 9 items was used. After verifying the content validity of the research tool, Cronbach's alpha test was used by 8 sports management professors to determine the reliability of the questionnaires, and coefficients above 0.7 were obtained. To test the hypotheses of the research, the structural equation modeling test was used using SPSS version 24 and PLS version 3 software. The results showed; Media literacy has a significant effect on the dimensions of physical literacy, including audience understanding and knowledge, self-feeling and self-confidence, as well as self-expression and communication with others. According to their educational role, the media can promote sports and physical activities among the audience and they will become more aware of physical activities.
Research Paper
siros jafari zafarabadi; Saeed Sadeghi Boruojerdi; reza saboonchi
Abstract
The aim of this study was to analyze the interventional role of social media in differentiating the services of private clubs in Lorestan province using Hawks' strategic planning model.The statistical population of the study was the experts in the qualitative stage (sport management professors) and in ...
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The aim of this study was to analyze the interventional role of social media in differentiating the services of private clubs in Lorestan province using Hawks' strategic planning model.The statistical population of the study was the experts in the qualitative stage (sport management professors) and in the quantitative stage the clients of private sport clubs in Lorestan province. In the qualitative section, the purposeful sampling method and theoretical saturation criterion in this method ended with the number of interviews; In the quantitative part of the study, random sampling method and 306 questionnaires were collected for sampling. Since the present study is a combination of the first part of the research, a semi-structured interview was designed based on the Delta Strategic Planning Model. The researcher-made questionnaire was also used in the quantitative part of the study. The structure of this questionnaire was based on information obtained from the qualitative part of the research. The conceptual model test of the research showed that customer commitment to a comprehensive system and solution to business mission; business mission to industry characteristics and competitive position; competitive position to business performance; acquisition to effectiveness and innovation to operations; innovation And the effectiveness of survey operations, and the impact of targeting on business processes have a significant positive impact. However, the impact of the best product on business mission and industry structure on business execution was not confirmed. The intervening role of social media in differentiating the services of private clubs in Lorestan province was also confirmed.
Research Paper
Sajad Alipor; Keivan Shabani Moghadam; Esmaeil Sharifian; Mohamad Nikravan
Abstract
The purpose of this research is to design a model of the consequences of the privatization of sports media. This research is practical and has a qualitative approach, and the foundation data theory method (Glaseri method) is used as a research method. The method of data collection is the study of theoretical ...
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The purpose of this research is to design a model of the consequences of the privatization of sports media. This research is practical and has a qualitative approach, and the foundation data theory method (Glaseri method) is used as a research method. The method of data collection is the study of theoretical foundations and in-depth structured and open interviews with 19 prominent professors in the field of sports management specializing in privatization and sports media, managers of written, audio and visual sports media. The sampling method was continued in a purposeful manner until theoretical saturation. The validity of this research was checked and confirmed by the interviewees and then expert professors. Reliability was also obtained by using the process audit study method, the results were 89.9%. For data analysis, continuous comparison method was used during three stages of open, central and selective coding with MaxQDA software. Data analysis showed that 28 conceptual codes, six main categories and two core codes are among the most important consequences of sports media privatization. Considering the influence of the model of the consequences of the privatization of sports media in the development and improvement of the state of sports in the country, it is recommended to use the results of the present research in order to formulate the model of the consequences of the privatization of sports media.
Research Paper
Fatemeh Javadi; Adel Afkhar; Majid Solimani
Abstract
The current research was designed and implemented with the aim of the role of social media on the success and continuity of private sports clubs. The current research was descriptive-survey in terms of its practical purpose, in terms of the method of data collection, which was mixed based on the research ...
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The current research was designed and implemented with the aim of the role of social media on the success and continuity of private sports clubs. The current research was descriptive-survey in terms of its practical purpose, in terms of the method of data collection, which was mixed based on the research approach. The statistical population of the present research in the qualitative part includes professors of sports management who had conducted research (at least two cases) in the field of media and sports clubs, as well as managers of public and private sports clubs who had doctoral education. The sampling method was purposeful. And in the quantitative part, the statistical population included all managers of public and private sports clubs in Hamadan city (109 people). The tools of this research included semi-structured interviews and questionnaires. In order to examine the data of the qualitative part, open, axial and selective coding was used, and in the quantitative part, the method of structural equation modeling was used. The results were done through open and axial coding in the form of two general components of social media and the success and continuity of the sports club. Also, the results showed that the research model has a good fit. Therefore, the managers of private sports clubs should pay the most attention to improving the management system, improving financial sponsors and using expert human resources in their sports clubs in order to achieve good career success in their business.
Research Paper
Jamal Abdi; Seyed Nasrollah Sajjadi; Mehrzad Hamidi; Hossein Rajabi NoshAbadi
Abstract
The current research was designed and implemented with the aim of designing a media performance evaluation model of Tehran Municipal Sports Organization. The current research was descriptive-survey in terms of its practical purpose, in terms of the method of data collection, which was mixed based on ...
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The current research was designed and implemented with the aim of designing a media performance evaluation model of Tehran Municipal Sports Organization. The current research was descriptive-survey in terms of its practical purpose, in terms of the method of data collection, which was mixed based on the research approach. The statistical population of the current research in the qualitative part included experts in the field of sports management and sports media who had the necessary experience and knowledge regarding the topic of the research (conducting at least two researches in line with the topic of the current research) and also managers of the Tehran Municipal Sports Organization who had an educational level of more than They had a master's degree, and in a small part of the statistical population, they included all municipal sports managers and members of the strategic council of the Tehran Municipal Sports Organization (145 people). The tools of this research included semi-structured interviews and questionnaires. In order to examine the data of the qualitative part, open and axial coding was used, and in the quantitative part, the method of structural equation modeling was used. The whole data analysis process of this research was done in SPSS version 24 and Smart PLS version 2 software. The results of the present research showed that the desired components in evaluating the media performance of the Tehran Municipal Sports Organization include 7 general components of information delivery, technical and human infrastructures, Inugame, economic application, publications, website and program.
Research Paper
ali karimi; ali ahmadi; Hesam aldin alidousti; mehdi hariri
Abstract
The research method was descriptive-correlational and applied in terms of purpose. The statistical population of the study included 320 managers and employees of the General Department of Sports and Youth of Kermanshah province. Using the available random method and based on Cochran's formula, 175 people ...
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The research method was descriptive-correlational and applied in terms of purpose. The statistical population of the study included 320 managers and employees of the General Department of Sports and Youth of Kermanshah province. Using the available random method and based on Cochran's formula, 175 people were selected as the sample. The research tool was the use of three questionnaires: professional ethics of organizational health and social media. For data analysis, Smart PLS statistical software, structural equation model and confirmatory factor analysis method were used. In general, there is a positive and significant relationship between professional ethics on organizational health and the mediating role of social media among managers and employees of sports and youth departments in Kermanshah province. Accordingly, professional ethics on social media with a coefficient of 0.76, professional ethics on organizational health with a coefficient of 0.34 Social media has had an effect on organizational health with a coefficient of 0.41. Accordingly, professional ethics had the highest impact on social media with a path coefficient of 0.76 and professional ethics had the least impact on organizational health with a path coefficient of 0.34. Social media as a new infrastructure has created a new perspective in sports organizations. Today, due to the use of these technologies to plan, decide, guide and control in order to achieve organizational health, what plays a distinct role in achieving these goals is the professional ethics of managers and employees.
Research Paper
AMIR HOSSEIN POURSAHEBI; Reza Shajie; abdolhamid ahmadi
Abstract
: Considering the nature of media and the importance of students' physical health, this research has examined the relationship between media literacy of parents and motor literacy of their children. In this research, 80 fifth grade students of non-profit schools in district 1 of subregion 12 of Tehran ...
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: Considering the nature of media and the importance of students' physical health, this research has examined the relationship between media literacy of parents and motor literacy of their children. In this research, 80 fifth grade students of non-profit schools in district 1 of subregion 12 of Tehran were selected by classification method and through Morgan's table. To measure students' physical literacy, the Fitnessgram test, including body composition (BMI), aerobic fitness (540 meters walking and running test), muscular fitness (sit-up test and swedish swimming of 90 degrees), fexibility (sit-and-reach flexibility test) and balance (Ball-handling skills) were used. In addition, 160 parents of these students were asked to complete the Media Literacy Questionnaire. The hypotheses of this research were tested by simple multiple regression method, Pearson's correlation and one-way analysis of variance with Tukey's post hoc test, and the research results indicate a positive and meaningful relationship between parents' media literacy and children's motor literacy. Based on that, it can be said that parents and related factors, by focusing on the function of the media, can provide reasons for the growth and development of motor literacy of students.
Research Paper
Sports Media
Seyed Ali Darakhshan; Ghodratoalahe Bagheri Ragheb; Ebrahi Alidost Ghahfarokhi; Ali Saberi; Ali Hamidizadeh
Abstract
Considering the comprehensiveness of the Islamic system ruling the country of Iran and the deep and simple view of this system and the person of the Supreme Leader to various social, cultural, etc. issues and the position of the sports category in the country; He has always had a special point of view ...
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Considering the comprehensiveness of the Islamic system ruling the country of Iran and the deep and simple view of this system and the person of the Supreme Leader to various social, cultural, etc. issues and the position of the sports category in the country; He has always had a special point of view towards this field and its impact and has said things worthy of reflection in different eras. The purpose of the current research is to examine the statements of the Supreme Leader in the two fields of public sports and championships from the perspective of Norman Fairclough's critical discourse analysis. The research method is qualitative and of the content analysis type, and the statistical population is the statements of His Holiness in meetings with different groups in all periods of his leadership in relation to the subject of the article, and it was selected purposefully. Most of the discursive breaks are of the activism type and the words "people", "community", "championship sport", "peak" and "domain" are repeated the most in the sentences.
Research Paper
Hossein Mohamadi Jameh; shahab bahrami; Hamid Ghasemi; Hossein Eydi
Abstract
The purpose of this study was to develop a model for gaining international prestige through sporting success. The research approach was qualitative and based on the data theory method. The statistical population of the research was scientific and executive experts who were aware of the issue, which led ...
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The purpose of this study was to develop a model for gaining international prestige through sporting success. The research approach was qualitative and based on the data theory method. The statistical population of the research was scientific and executive experts who were aware of the issue, which led to theoretical saturation through in-depth interviews in a purposeful manner and by snowball method with 12 people. The validity and reliability of the interviews were checked and confirmed by the interviewees, and for reliability, the method of agreement within the topic was used, which had high reliability in coding. To analyze the data, the coding method was used in three stages of open, axial and selective coding. Findings showed that according to the selected coding, causal conditions (economic factors, facilities and equipment and management requirements), Underlying conditions (international participation, media, sports development, government support), intervening conditions (environmental factors and institutions and laws) Strategies (economic support, management policies, scientific approach, culture building, education and research, special attention to women's sports and political-media support) and consequences (international prestige, national unity, highlighting athletes and coaches at the level international). The output of international fame was through sporting success. According to the results of the present study, it is suggested that sports policy makers pay special attention to the role and position of international success in gaining international prestige.
Research Paper
saeed yousefi; fateme abdavi; Yaquob Badriazarin; maryam moghadam
Abstract
In the first study, this research designed sports posts with the content of affective and instrumental benefits of sport, and in the second study, it measured their effect on sports intention, emotional satisfaction, and recall among students. The purpose of the first study was to design and evaluate ...
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In the first study, this research designed sports posts with the content of affective and instrumental benefits of sport, and in the second study, it measured their effect on sports intention, emotional satisfaction, and recall among students. The purpose of the first study was to design and evaluate Instagram sports posts with captions of affective and instrumental benefits of exercise along with pictures in eight separate conditions, and the results obtained from the first study indicated that the designed posts are suitable for each condition. The second study was also a 2 x 4 experimental design, in which the participants in eight separate conditions online viewed the Instagram sports posts designed in the first study. The results also indicated that there was a significant increase in the intention to follow the sport compared to the baseline in the emotional educational conditions (t(71)=-5.45, P < 0.001) and the physical educational conditions (t(55)=-3.26, P < 0.002). has it. Also, affective and instrumental informative sports posts had more emotional satisfaction and recall scores than other posts. Therefore, viewing informative Instagram sports posts with affective and instrumental captions has been more effective in encouraging sports activities compared to neutral, seductive and textual sports posts. This study provides evidence for the use of caption-related affective and instrumental visual content in Instagram sports posts to motivate people to exercise.
Research Paper
Maryam Sadat MahdiEslam; AliMohamad Safaniya; Mohsen Bagherian Farah Abadi; Seyed SalahoAldin Naghshbandi
Abstract
The purpose of this research was to design a match day revenue generation model in Iran's premier football league clubs with emphasis on the role of the media. Qualitative research with a systematic exploratory approach was chosen. The statistical population included two sections of human resources (professors, ...
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The purpose of this research was to design a match day revenue generation model in Iran's premier football league clubs with emphasis on the role of the media. Qualitative research with a systematic exploratory approach was chosen. The statistical population included two sections of human resources (professors, managers, specialists, etc.) and information sources (books, articles, documents, media, etc.). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (16 people). Research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, 5 main categories, which are actually the core codes, and 21 (open) conceptual codes were identified. These categories include education, pathology, information, ticket sales and advertising. In the selective coding, according to the results of the analysis of the conducted interviews and the study of the theoretical foundations in the field of the current research, it can be said that educational factors have an effect on information, pathology, ticket sales and advertising and information factors and advertising affects ticket sales.
Research Paper
AbdoalMajid DoorAndish; Seyd Mohamad Ali Mirhoseini; Ahmad Torkfar; Alireza Elahi
Abstract
The present research was carried out with the aim of designing a model of the role of the media in guerrilla marketing of sports products (goods and services) with a combined approach. In terms of practical purpose, the present research was a combination of sequential exploratory type and survey collection ...
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The present research was carried out with the aim of designing a model of the role of the media in guerrilla marketing of sports products (goods and services) with a combined approach. In terms of practical purpose, the present research was a combination of sequential exploratory type and survey collection method. The statistical population in the qualitative part included professors, researchers, producers and activists in the field of advertising (22 people) and in the quantitative part it included academic professors and production managers and sports stores (198 people). To collect information in the quantitative part of the researcher-made questionnaire taken from the qualitative part, it was divided into two parts: demographic characteristics and questions. This questionnaire contains 29 items and in the form of 8 main components in the form of five Likert options (completely agree, 5 points to completely disagree, 1 point). Structural equation method using Smart-PLS software was used to analyze the model. The results of the analysis of the interviews showed that 29 conceptual codes, 8 categories (core codes) of advertising, grounding, human resources, economic, nature, beauty, effects and benefits, including the roles of the media in guerrilla marketing of sports products. To be the results of the quantitative part also confirmed the results of the qualitative part.
Research Paper
mehr ali hematinejhad toli; Sardar Mohamadi; Behnam Asheghi
Abstract
Marketing in sports and sports organizations is very important and today in most universities of the country sports marketing is taught, so any book that wants to focus its efforts on specialization in this field deserves Review and is under investigation. The purpose of the present study is to critique ...
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Marketing in sports and sports organizations is very important and today in most universities of the country sports marketing is taught, so any book that wants to focus its efforts on specialization in this field deserves Review and is under investigation. The purpose of the present study is to critique the book "Sports Marketing Management", the book in question, written by Farahani and Ghorbani Ghahfarokhi, which was published in 2020 in Payam Noor university Publications in the sixth edition The tool for criticizing this work was the book review checklist of the Council for the Review of Texts and Books of Human Sciences, and multiple rereadings of the book were used to check the mistakes. Based on the findings, the strengths of the book in terms of content are practicality of the content and the use of different tables or better understanding of the reader and in terms of typography and print quality, The most important weak points of the book in terms of content are the existence of problems and ambiguities regarding citation and source writing, and in terms of structure, the existence of lexical mistakes, incomplete sentences, and scattered speech. Also, the simple design of the back and cover of this book is one of its other problems It is hoped that the criticism of this book and the examination of its strengths and weaknesses and the elimination of its problems will help to improve its reprint and subsequent books published in this field.
Research Paper
Sport Advertising
Ghasem Zarei; seyedali naghavi
Abstract
The aim of the current research was to simulate the effect of integrated marketing communications on the attraction of sports tourists in Ardabil province. This study is done from the point of view of the goal of an exploratory research that is mixed with the research method and based on comparative-inductive ...
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The aim of the current research was to simulate the effect of integrated marketing communications on the attraction of sports tourists in Ardabil province. This study is done from the point of view of the goal of an exploratory research that is mixed with the research method and based on comparative-inductive reasoning. The statistical population of the research included 15 theoretical experts and experimental experts. Sampling was a non-probability and purposeful method, and the data collection tools were interviews and questionnaires. In the qualitative section, the main and subcategories of integrated marketing communication tools were identified using the theme analysis method. Then, in the quantitative part, the criteria obtained from the qualitative analysis of the research were prioritized using the fuzzy Delphi method. Finally, the effect of integrated marketing communication on the attraction of sports tourists was simulated using the factor-based modeling approach. The analysis of the research data was done in the qualitative phase with Maxqda20 software and in the quantitative phase with Excel and AnyLogic software. Based on the research results, 22 primary codes, 14 sub-themes and 5 main themes were counted. The results showed that among the tools of integrated marketing communication, the effectiveness of advertising is higher than other tools, and direct marketing, face-to-face sales, sales promotion and public relations are in the next ranks of influence. Also, the output of the simulation showed that the presented model can provide an appropriate estimate of the future of attracting sports tourists in Ardabil province.
Research Paper
Sports Media
Shirin Mohamadi; Hossein Eydi
Abstract
The purpose of this research was to design an interpretive structural model of strategies to reduce organizational numbness of physical education teachers with an emphasis on media. The current research is a mixed (qualitative and quantitative) type of research. In the first phase, a qualitative research ...
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The purpose of this research was to design an interpretive structural model of strategies to reduce organizational numbness of physical education teachers with an emphasis on media. The current research is a mixed (qualitative and quantitative) type of research. In the first phase, a qualitative research method was conducted using thematic analysis, and in the second phase, a quantitative method was conducted based on interpretive structural modeling. The statistical population in both qualitative and quantitative sections, due to the expert-centeredness of the interpretive structural modeling approach, formed experts who included prominent professors in the field of sports management specializing in the field of education, as well as elite sports teachers of the country.. Sampling method in the quantitative part, due to the expert-centeredness of the interpretive structural modeling approach, the experts were in the qualitative part (N=15). The measurement tool was a semi-structured interview in the qualitative part and a questionnaire in the quantitative part. Validity and reliability of the data were confirmed. Two methods of theme analysis (Max QDI software) and Interpretive Structural Modeling (ISM) (Excel software) were used for data analysis. 5 main themes of strategies to reduce organizational numbness of physical education teachers have been identified with an emphasis on the media. Education and communication channel are in the independent cluster, that is, it has a great influence on other factors and other factors have little influence on it. Awareness, follow-up and reporting are in the dependent cluster,
Research Paper
zeinab amraei; shahab bahrami; aboalfazl farahani; manouchehr tatari
Abstract
effect of social capital(communication networks) on the commercial performance of private sports facilities with a mediating role of service quality. The present study is descriptive-correlative in terms of applied purpose. The statistical population of the study was all coaches and graduates of sports ...
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effect of social capital(communication networks) on the commercial performance of private sports facilities with a mediating role of service quality. The present study is descriptive-correlative in terms of applied purpose. The statistical population of the study was all coaches and graduates of sports active in sports clubs in the western provinces of the country. The statistical sample was selected as a multi-stage cluster and simple random sampling. To collect data, the Social Capital Questionnaire (Alvani and Seyednaghi, 2001), Service Quality (Kamali, 2017) and the researcher-made business performance questionnaire were used and the face validity of the questionnaire was confirmed by experts (13 people). Its reliability was also calculated using Cronbach's alpha test (0.95) and combined reliability. Structural equation modeling in PLS3-SPSS24 software has been used to analyze the data and check the model fit. The results showed that social capital and service quality have a significant effect on the commercial performance of sports venues. Social capital also has a significant effect on the quality of services. Finally, the effect of social capital on business performance was mediated by the quality of service. According to the results, it can be said that the higher the amount of social capital, the higher the quality of services and, consequently, the commercial performance of these places.
Research Paper
Masoud Darabi; Seyed Mortrteza Azimzadeh; Mohammad Keshtidar; Houriyeh Dehghanpouri; Omid Asgari
Abstract
in this research, a look at some of the factors influencing the design of posters in sports events has been taken. In this research, a combination of interviews and questionnaires have been used to identify the factors influencing the innovative design of sports Olympiads posters; Therefore, the current ...
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in this research, a look at some of the factors influencing the design of posters in sports events has been taken. In this research, a combination of interviews and questionnaires have been used to identify the factors influencing the innovative design of sports Olympiads posters; Therefore, the current research was conducted using the Delphi-Fuzzy technique. First, using qualitative data obtained from exploratory studies, including the review of exploratory texts and semi-structured exploratory interviews, in which the interview questions were predetermined and similar questions were asked to all respondents. Validity and reliability in the qualitative part were confirmed using the CVR coefficient and the Kappa-Cohen test. Based on this, the factors affecting the innovative design of sports posters were determined, So, after extracting the factors, they were evaluated using field research. The statistical population of this research is a brand design, advertising, and marketing experts with master's and doctorate degrees, as well as senior managers and experts in student sports in the country, which according to the purpose of the research, sampling in this research is targeted. According to the targeted sampling method, the sample size includes 20 high and middle managers of sports organizations. The results of the de-fuzzified average difference of the experts' opinions in both stages were less than 0.1 and the experts reached a consensus regarding the factors affecting the innovative design of sports posters and identified and confirmed 71 factors.
Research Paper
Sports Media
keivan molanorozy; Azadeh seifi
Abstract
The purpose of this study was to investigate the effect of exercise in cyberspace on participation motivation and body image of female high school students in Tehran. The present research is applied in terms of purpose and quasi-experimental in terms of data collection method. Also, the method of the ...
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The purpose of this study was to investigate the effect of exercise in cyberspace on participation motivation and body image of female high school students in Tehran. The present research is applied in terms of purpose and quasi-experimental in terms of data collection method. Also, the method of the present study was field data from the perspective of data collection. Cluster random sampling method was selected and in the next step by distributing a questionnaire, 60 people who received the lowest score from the body image questionnaire were randomly selected and randomly divided into experimental and control groups. The experimental group participated in a training program in cyberspace for 12 weeks (two sessions per week and each session for 1 hour). The research instruments included the Body Image Questionnaire of Cash et al (1987) and the questionnaire of motivation to participate in sports Hong (2010). Mean and standard deviation were used to analyze the data in descriptive statistics and In the inferential statistics section, statistical tests of covariance and version 22 of SPSS software were used. The results showed that exercise in cyberspace has a significant effect on participation motivation and body image of female high school students in Tehran (P ≥ 0.05). Accordingly, it is suggested that students be encouraged by parents and respected teachers to participate in cyberspace sports programs.
Research Paper
golnaz rezai; esfandyar khosravizadeh; سلیمانی solaimani
Abstract
the purpose of this research is modeling of effective factors on media flow in sports with grounded theory approach . the research method was qualitative and exploratory . the statistical population included media professionals with a history of university teaching or sports and media professionals , ...
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the purpose of this research is modeling of effective factors on media flow in sports with grounded theory approach . the research method was qualitative and exploratory . the statistical population included media professionals with a history of university teaching or sports and media professionals , experts of sports promotion and familiarity with it , experts and officials of sports , sports planners , policy makers and sports consultants . the field of study and having scientific writings related to the subject , having managerial positions and executive experiences in sports media were among the selection criteria of experts . the sampling method was non - probability sampling , with purposeful selection and with maximum diversity or heterogeneity . the sample size in this study was equal . the measurement tool was open and based on three stages of open , axial and selective coding were analyzed . according to data analysis , primary concept ( open coding ) , axial coding and selective coding of causal factors ( management factors , inter - organizational factors , environmental factors ) , background factors ( cultural factors , inter - organizational factors , organizational factors ) , factors of sports , development and stimulation of awareness of news in the field of sports , empowerment in media consumption in sports flow field were identified .h .
Research Paper
Mohsen Maadi; Ali Mohammad Safania; abolfazl farahani; Hamid Ghasemi; Ali Asghar Doroudian
Abstract
Having an integrated communication marketing model prevents the creation of additional costs, wrong attitudes, and aimless investments in areas that have no meaningful effect on their performance and beneficiaries. The current research was conducted with the aim of identifying and validating effective ...
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Having an integrated communication marketing model prevents the creation of additional costs, wrong attitudes, and aimless investments in areas that have no meaningful effect on their performance and beneficiaries. The current research was conducted with the aim of identifying and validating effective strategies on integrated marketing communications in physical education and sports in the Ministry of Education. The statistical population in the qualitative part included 16 experts of physical education and sports in the Ministry of Education in various departments of the deputy of physical education and health, public relations and experts of physical education of the ministry and professors of physical education faculties who have experience in teaching sports marketing in the field of physical education. Also, in the quantitative part of the statistical population, which consisted of 360 people, there are physical education teachers (whose education level was master's degree and above), sports management students in doctoral and master's degree and education experts. Qualitative part analysis was performed with Maxqda software version 2020, also quantitative part analysis (exploratory factor analysis and validation) was performed with SPSS software version 26 and AMOS structural equation model. The results showed that the strategies consist of 32 factors and four components of financing, promotion, training structure and identification of marketing methods. Also in the quantitative part the result of the exploratory factor analysis were confirmed and finally factor loads were higher than 0.4 which means that the quantitative model of the strategies had a good fit.
Research Paper
Seyed Rahman Farizani Gohari; Mohammad Pourranjbar; mina Hakak zade
Abstract
The purpose of this study was identified the components of public communications in promoting various insurance lines in the sports industry. The research method was mixed. Data collection were deep semi-structured interviews with experts and the questionnaires acquired from the qualitative data. The ...
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The purpose of this study was identified the components of public communications in promoting various insurance lines in the sports industry. The research method was mixed. Data collection were deep semi-structured interviews with experts and the questionnaires acquired from the qualitative data. The statistical population comprised 14 experts familiar with the insurance industry, as well as the sports industry. In the last four interviews, the data were theoretically saturated and the opinion of ten participants was regarded as the basis of the research. The sampling method was purposive sampling and coding was carried out through thematic analysis. To validate the model on the basis of the criterion extracted from the quantitative segment, in the quantitative segment, the opinion of 200 members of the insurance sales network and the sports executive boards including sports managers of the public and private sectors, gyms were studied. Repeated measures were employed to compare themes and sub-themes. The data of the quantitative segment were analyzed using SPSS 24 and Excel. The results showed 69 primary codes, 21 sub-themes, and 6 themes including personal and social culture, constructive marketing, supportive and facilitatory viewpoint, infrastructure development, communication improvement, and organizational structure alignment. According to the respondents, the most important theme was “infrastructure development”, and the most important sub-theme was “making clarification regarding the elements of sports”. Thus, for both industries to mutually utilize the available capacities, it is necessary to devote particular attention to the components of public communication and employ specialized individuals in this sector
Research Paper
Sina Falahati; Mina Hakakzadeh; Mohamad PorRanjbar
Abstract
The purpose of this research was to design a model of the media's role in the institutionalization of sports activities in Iran's leisure time with an interpretative structural modeling approach. The current research is qualitative. At first, by using theme analysis, basic, organizing and comprehensive ...
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The purpose of this research was to design a model of the media's role in the institutionalization of sports activities in Iran's leisure time with an interpretative structural modeling approach. The current research is qualitative. At first, by using theme analysis, basic, organizing and comprehensive themes were identified and then, an interpretive structural model was drawn. The present research community in two sections of thematic and structural interpretative analysis includes professors of sports management and sports media who have published researches in the field of leisure time sports and media (at least two researches) as well as managers and producers of sports media (sports network, sports radio and sports newspapers) that produced and edited programs in the field of leisure time. The measurement tool in the theme analysis section was a semi-structured interview and in the interpretive structural model section, it was a questionnaire.Two methods of theme analysis (Max QDI software) and Interpretive Structural Modeling (ISM)(Excel software) were used for data analysis.5 organizing themes and 28 basic themes have been identified for the role of the media in the institutionalization of sports activities in Iran's leisure time.The results showed that the subjects of culture-making" and "social" are highly dependent on other subjects and to be more precise, they are in the category of dependent variables. "Informative" and "educational"subjects also have a maximum guiding role and a weak dependence as independent variables. And the motivational content as a variable with minimal dependence and influence are in the category of autonomous factors.
Research Paper
Masood Solgi; Nazanini Rasekh; Kayvan Shabanimoghadam
Abstract
The aim of this study was to investigate the factors affecting the entrepreneurial development of sports organizations using media capacities. The present study was one of the mixed (qualitative-quantitative) exploratory studies that was conducted in the field. The statistical population in the qualitative ...
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The aim of this study was to investigate the factors affecting the entrepreneurial development of sports organizations using media capacities. The present study was one of the mixed (qualitative-quantitative) exploratory studies that was conducted in the field. The statistical population in the qualitative section included experts aware of the research topic. Also, the statistical population of the study in a small part included all sports entrepreneurs in Hamadan province. Data collection tools in the present study included a semi-structured interview and a researcher-made questionnaire. The face validity of this questionnaire was examined using the opinions of several experts. Also, the construct validity of this questionnaire was examined using factor analysis. Finally, the reliability of this questionnaire was performed using Cronbach's alpha calculation method (α = 0.85). The data analysis method of the present study was coding in the qualitative section and using the method of structural equations in the quantitative section. The whole process of data analysis was performed in SPSS and PLS software. The results of the qualitative section showed that a total of 24 sub-items were classified into 4 categories of educational, content, human and managerial factors. Paying attention to these factors can lead to the development of entrepreneurship in sports organizations.
Research Paper
soroosh farhadifar; nazanin rasekh; Hamid Ghasemi
Abstract
The aim of this study was to provide an analysis of the status of doctoral dissertations in the field of sports management with an emphasis on problem solving approach and model presentation. In this research, in the first step in order to identify the indicators of the status model of doctoral dissertations ...
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The aim of this study was to provide an analysis of the status of doctoral dissertations in the field of sports management with an emphasis on problem solving approach and model presentation. In this research, in the first step in order to identify the indicators of the status model of doctoral dissertations in the field of sports management with emphasis on problem solving approach First by examining the existing landscape, rules and regulations Its implementation process in the field of sports management was examined. In the second step By formulating questions based on the objectives of the research, interviews were conducted with scientific and practical experts and experts in this field. The statistical population in the qualitative part of this research includes experts and experts in the field of sports and are measured by expertise indicators. Based on this, the views of 15 qualified experts have been used in this study and analyzed using Maxqda software. Structural equation modeling was used to examine the correlation relationships simultaneously. The results of estimating structural equations showed that causal conditions have a positive and significant effect on the main category. The main category has a positive and significant effect on strategies. Strategies have a positive and significant effect on outcomes. The intervening condition has a positive and significant effect on the consequences and finally the bed conditions have a positive and significant effect on the outcome.
Research Paper
ali sajedi sabegh; Seyed Emad Hosseini; Farshad Emami
Abstract
The increasing spread of betting on the Internet and the creation of individual and social problems are causing concern for people involved in this factor. Among these, one of the important aspects in the causes of people's tendency to online betting aspects seems to be the psychological needs of people. ...
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The increasing spread of betting on the Internet and the creation of individual and social problems are causing concern for people involved in this factor. Among these, one of the important aspects in the causes of people's tendency to online betting aspects seems to be the psychological needs of people. In the present study, the effect of psychological needs of individuals in the tendency to online betting has been investigated. In this research, which is applied in terms of type, correlation and purpose. Interview with open coding method in qualitative method and questionnaire in quantitative method were used. The statistical population was 12 elites, specialists and experts in the field of social sciences and sports who were snowballed by the method and in the quantitative method there were 367 people participating in betting, of which 188 were using formula tools. The Cochrane arrived. And was examined by random method. In this study, a researcher-made questionnaire (sports betting) was used for evaluations and content and face validity were confirmed by 12 elites, and its reliability was 0.83 using Cronbach's alpha test. SPSS software was used for data analysis. The results showed that due to the impact of environment and society with a correlation of 0.82 and psychological needs of the study, a correlation of 0.58 were among the most important causes of the disease.
Research Paper
Sport Communication
Mohsen Esfahani; Parivash Nourbakhsh; Syeed Namat Khalife; Hossein Abdulmalki
Abstract
Abstract
The aim of the current research was to investigate the causal relationship between satisfaction with the quality of virtual learning and the academic performance of graduate physical education students in the northwestern provinces of the country during the Corona era through engagement as a ...
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Abstract
The aim of the current research was to investigate the causal relationship between satisfaction with the quality of virtual learning and the academic performance of graduate physical education students in the northwestern provinces of the country during the Corona era through engagement as a mediator. This research was correlation type with structural equation modeling approach. The statistical population of graduate students of physical education in northwest universities of the country was formed (N=283) and the sample size was 163 selected according to Morgan's table by stratified sampling. Three Questionnaires were used to investigate the research variables. The validity of the research questionnaires was done first by using the opinion of experts to check the content validity. Then reliability was evaluated through Cronbach's alpha coefficient. Finally, the construct validity was evaluated based on model fit indices in PLS modeling software. Based on path analysis, it was found that satisfaction with the quality of virtual learning has a causal relationship with academic performance. The results showed that the variable of satisfaction with quality of virtual learning through the mediation of engagement has a significant relationship with perceived academic performance and mediation relationship was confirmed. It can be concluded that in order to be satisfied with the quality of virtual learning and also to increase the academic performance of graduate students of physical education, professors should use educational planning and new virtual methods for teaching,while the engagement of students in learning and being active in virtual classes will be facilitate and helpful.
Research Paper
Sport Communication
Mehri Sadat Nazari; Majid Soleimani; GholamReza Khaksar
Abstract
The present study was designed and implemented with the aim of determining the effect of entertainment in organizational leisure programs on the productivity of virtual activities of the employees of the Ministry of Sports and Youth with the role of mediator of mental health. The current research was ...
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The present study was designed and implemented with the aim of determining the effect of entertainment in organizational leisure programs on the productivity of virtual activities of the employees of the Ministry of Sports and Youth with the role of mediator of mental health. The current research was descriptive-survey in terms of its practical purpose, in terms of the method of data collection, which was mixed based on the research approach. The statistical population of the present research in the qualitative part included experts in the field of sports management who had the necessary experience and knowledge regarding the subject of the research. In the quantitative part of the statistical community, there were 965 employees of the Ministry of Sports and Youth in 1400. In order to estimate and select the statistical sample size, the number of 275 people was determined from the table of Karjesi and Morgan (1970). The random sampling method was simple. In order to examine the data of the qualitative part, open and axial coding was used, and in the quantitative part, the method of structural equation modeling was used. The results of the structural equation analysis showed that entertainment in organizational leisure programs had a 53% effect on employee productivity of virtual activities and 44% on mental health. Mental health had a 40% impact on employee productivity of virtual activities. Also, Farah Bakshi has had a 71% effect on employee productivity of virtual activities in organizational leisure programs, with the role of mental health mediator.
Research Paper
Sports Media
meysam noori khanyourdi; Tahereh Gholami; samira akbari
Abstract
The purpose of this research was to identify the challenges faced in publishing sports books in Iran. This research is considered as applied studies in terms of purpose, which is descriptive in terms of data collection and exploratory in terms of data certainty. The research method is mixed (qualitative-quantitative). ...
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The purpose of this research was to identify the challenges faced in publishing sports books in Iran. This research is considered as applied studies in terms of purpose, which is descriptive in terms of data collection and exploratory in terms of data certainty. The research method is mixed (qualitative-quantitative). The statistical population in the qualitative part was the members of the academic staff in the field of sports science, and in the quantitative part, it included professors, researchers and authors who had experience in publishing sports books. The sampling method was purposeful. In the first stage of the research, 22 people from the statistical community were interviewed through the purposeful sampling method, and the challenges of publishing sports books were identified. In the second and third stages, the identified factors were examined by the Delphi group (21 people); In these two stages, the factors that had at least %70 positive answers remained for the next stage. In the final stage, the factors identified in the previous three stages were ranked using a five-point Likert questionnaire. The content validity of the questionnaire was confirmed by 10 professors of sports science department. Friedman's test was used to rank factors in SPSS software Based on the findings of this research, the most important challenges of book publishing in Iran are in two general categories: internal (professional) and external (cultural, social, political, economic).
Research Paper
Sports Media
abdolreza savar; Farshad Emami; Seyyed Jafar Moosavi
Abstract
The purpose of this research was to present the national identity model of sports heroes based on the evolution of digital media. The research method was mixed exploratory and was carried out in two parts, quantitative and qualitative. In the qualitative section, the main and sub-themes were identified ...
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The purpose of this research was to present the national identity model of sports heroes based on the evolution of digital media. The research method was mixed exploratory and was carried out in two parts, quantitative and qualitative. In the qualitative section, the main and sub-themes were identified through thematic analysis, and in the quantitative section, the fit of the model was investigated using SPSS and SmartPLS software through confirmatory factor analysis. University managers and professors familiar with the field of national identity of the statistical community formed the qualitative part of the research, and 13 of them, who were selected by the snowball method, were interviewed. In the quantitative part, the statistical population was all athletes, 140 of whom were selected as available samples and answered the questions of the questionnaire extracted from the interviews. The results of the analysis of the interviews showed a total of 32 items in 5 religious, political, cultural, historical and social dimensions as components of the athletes' national identity. In the quantitative part, the results showed that the research model has a good fit. As a conclusion, it can be said that the athletes of our country should pay attention to the dimensions of national identity and take steps in line with the development and strengthening of national identity.
Research Paper
Sports Media
Hamideh Abdolzadeh; Gholamreza Amani Shelemzari; Ayob Ameri
Abstract
The present research was designed with the aim of investigating the effect of psychological ownership, mental transsocial relationships and aspirational identity on followers' adherence to virtual influencers in sports (case example: young customers of a domestic sports brand). The case study in ...
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The present research was designed with the aim of investigating the effect of psychological ownership, mental transsocial relationships and aspirational identity on followers' adherence to virtual influencers in sports (case example: young customers of a domestic sports brand). The case study in the current research was the Ministry of Sports and Youth. The current research is a descriptive research which, from the point of view of the objective, is one of the applied researches that was carried out in the field. The current research method is a survey in terms of data collection method. The statistical population of this research included all customers under 35 years of age of a domestic sports brand, unfortunately, the exact number of these people was not available. According to Cochran's formula of sample size in the condition of uncertain population size; a total of 384 people were identified as the research sample. Available sampling method was used to select research samples. Structural equation method was used to examine the data of this research. The results of this research showed that aspirational identity (effect=0.578; t=3.797) and extrasocial relationships (effect=0.578; t=3.797) have a significant effect on psychological ownership. The results also showed that aspirational identity (effect=0.578; t=3.797) and extrasocial relationships (effect=0.578; t=3.797) have a significant effect on followers' adherence to virtual influencers in sports. Also, the results showed that psychological ownership (effect=0.578; t=3.797) has a significant effect on followers' adherence to virtual influencers in sports.
Research Paper
Sport International Relations
Azim Salahi Kojour; Morteza Dousti
Abstract
Sports diplomacy is an approach that politicians and statesmen of the world use people and sports events to create a favorable image of their country among foreign organizations and governments. The present research was conducted with the aim of formulating strategies for the development of sports diplomacy ...
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Sports diplomacy is an approach that politicians and statesmen of the world use people and sports events to create a favorable image of their country among foreign organizations and governments. The present research was conducted with the aim of formulating strategies for the development of sports diplomacy based on global experience. The current research was based on the purpose of applied research and was exploratory in terms of data collection. The data collection tool was a semi-structured in-depth interview. The statistical population included experts in the field of macrospores management, strategic management, diplomacy, international relations, and sports sociology at the level of deputy ministers, presidents of the federation, advisers to the minister, and university professors, and a targeted sampling method was used to select experts. The final model of the total of Causal conditions (2 categories and 13 concepts), the necessary contexts and contexts (3 categories and 13 concepts), interventionist variables (3 categories and 13 concepts), strategies (3 categories and 11 concepts), and consequences (3 categories and 10 concepts) were formed. Therefore, for the development of sports diplomacy in the country, it is better that statesmen and politicians seek to create a favorable image of their country among foreign organizations and governments by using people and sports events.
Research Paper
merebrahim hoseini; Fatemeh Abdavi; seyed amin dehghan banadaki
Abstract
The purpose of this study was to investigate the role of media in promoting sports diplomacy in Iran. The method of the present study is a qualitative approach to the data method that was applied in terms of purpose and in terms of data collection in the field. The statistical population of the present ...
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The purpose of this study was to investigate the role of media in promoting sports diplomacy in Iran. The method of the present study is a qualitative approach to the data method that was applied in terms of purpose and in terms of data collection in the field. The statistical population of the present study included faculty members in the field of sports management, Deputy Minister of Foreign Affairs, Strategic Management and Decision Making, and senior managers of sports federations, editors and journalists who had extensive international and managerial experience in sports diplomacy, 25 of whom They were selected by snowball sampling. The research tool was a semi-structured interview that continued until the stage of theoretical saturation. Acceptability, transferability and verification methods were used for validity and reliability of the research. The method of data collection is library resources, field observation, audio media and semi-structured interviews with 25 elites aware of the subject matter. The validity of this study was reviewed and confirmed by experts and the reliability of the study was 89%. Data analysis was performed in three stages of open, axial and selective coding. Based on the identified open codes, pivotal codes were formed and a theoretical model was developed with the help of selective coding, then the paradigm model was approved by experts and the codes, concepts and categories identified in future planning in promoting sports diplomacy. ; Therefore, the media played an important role in promoting the country's sports diplomacy and improved the international arena
Research Paper
Sports Media
Nasrin Azizian kohan; پرهام Raji
Abstract
The general aim of the research was to investigate the effect of membership in sports virtual networks on the motivation of youth sports participation through the mediation of sports acculturation. The research was descriptive and based on structural equation modeling, and in terms of its purpose, it ...
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The general aim of the research was to investigate the effect of membership in sports virtual networks on the motivation of youth sports participation through the mediation of sports acculturation. The research was descriptive and based on structural equation modeling, and in terms of its purpose, it is considered part of applied research. The data of this research was collected in the field and using a questionnaire. Statistically, all young people were members of virtual sports networks in Tehran. The statistical sample number was 384 people using Morgan's table and non-random sampling method. Structural equation modeling with partial least squares approach was used to test the model and research hypotheses. SPSS software and Smart Pls software were also used for data analysis. The results showed that membership in virtual sports networks has a positive effect on the motivation of young people to participate in sports (0.438) and cultural acceptance of sports in the youth of Tehran (0.671), as well as cultural acceptance of sports on the motivation to participate in sports activities of young people. Tehran city (0.876) has a positive and significant effect. According to the results of the Sobel test, the mediating role of sports acculturation was also confirmed. Therefore, it is suggested that the sports organizations and guardians of Tehran encourage the youth in sports by expanding and using virtual sports networks and increasing the culture of sports.
Research Paper
Sports Media
Sajedeh Sadat Mortazavi; Ghodratoalahe Bagheri Ragheb; Ebrahi Alidost Ghahfarokhi; Ali Saberi
Abstract
The purpose of this research is to design the gross national happiness model based on sports events through virtual pages. The research method is qualitative and with a thematic approach. The statistical population included two sections of human resources (professors) and information sources related ...
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The purpose of this research is to design the gross national happiness model based on sports events through virtual pages. The research method is qualitative and with a thematic approach. The statistical population included two sections of human resources (professors) and information sources related to the research topic. The human sample included sports management professors specializing in sports events, media and also in the field of happiness. The criteria for selecting these people was to have research experience in these fields (at least two published studies). The sources of information included the comments of the followers of the personal pages of Iranian national athletes. Athletes who had a history of participating in world arenas (World Cup, Olympics and Asian Games) and were able to bring honors to Iran. The number of professors participating in the research was 15 (the criteria for completing the interviews was theoretical saturation) and the number of analyzed pages on Instagram was 22. Sampling was done in a targeted manner in the human resources and information resources department. The results of the coding showed that there are three main codes related to sports (sports performance, competition results and legionaries of athletes), related to behavior (observance of morals and behavior with fans) and symbols and appearances (religious elements, anthem and flag of Iran, movements Symbolism and covering of players) is one of the main components effective in creating gross national happiness based on sports events through virtual pages.
Research Paper
Sports Media
Amirmohamad Soltanpour; Mohammad Reza Esmaeilzadeh Ghandehari; Hasan Fahim Devin
Abstract
The aim of the current research was to model the effective factors on the implementation of artificial intelligence in Iranian sports press. this is an applied research in a qualitative type and inductive approach, which was carried out in an exploratory and analytical way. The statistical population ...
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The aim of the current research was to model the effective factors on the implementation of artificial intelligence in Iranian sports press. this is an applied research in a qualitative type and inductive approach, which was carried out in an exploratory and analytical way. The statistical population of the research included active people in the field of sports press, artificial intelligence, sports management professors, sports journalists. In this research, data saturation was reached in the 14th interview and continued until the 16th interview. Foundation data theory , Straus Corbin's approach were used for data analysis. The findings showed that a total of 50 items play a role as effective factors in the implementation of artificial intelligence in Iran's sports press, which are divided into 12 components. Among the 12 components, 3 components of infrastructure, investment and related to the audience as causal conditions, 5 components of education, media richness, human power, technology and knowledge and special advantages as background conditions and 4 components of cooperation and assistance. Culture, environmental factors and managers as intervening conditions are effective factors on the implementation of artificial intelligence in Iranian sports press. Also, the findings showed that 8 strategies for the implementation of artificial intelligence in the sports press can be presented according to the causal, contextual and intervening conditions, which can have 14 consequences. In a general conclusion, it should be stated that artificial intelligence provides tools for coding tasks and routines in algorithms and creates outputs similar to those produced by humans.
Research Paper
Sports Media
Sholeh Ostad Hassan Bana; Majid Soleimani; Adel Afkar
Abstract
The purpose of this research is to design a model of obstacles and cultural and social consequences of news coverage of women's sports in international competitions. The research method is qualitative and with thematic analysis approach. The statistical population of the research included university ...
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The purpose of this research is to design a model of obstacles and cultural and social consequences of news coverage of women's sports in international competitions. The research method is qualitative and with thematic analysis approach. The statistical population of the research included university professors, sports news presenters, sports news production managers and female athletes with a history of participating in international arenas. The statistical sample was estimated and sampled based on reaching theoretical saturation (16 people). The research tools included systematic library study and structured exploratory interviews. The reliability and validity of the tool was checked and confirmed. The data obtained from the theme analysis method and the formation of the theme network show that programming obstacles, hijab, and human resources are among the cultural and social obstacles of news coverage of women's sports in overseas competitions. On the other hand, the consequences of news coverage can be He pointed out the sports and motivational consequences. In general, media news coverage is one of the media strategies for the quantitative and qualitative development of the country's sports through increasing the motivation of women and also improving their perception in the field of gender discrimination.
Research Paper
Sports Media
Yaser Javidi; Layla Sadat Jamshidiyan; Ahmad Torkfar; Sayed Mohamad Ali Mirhoseini
Abstract
The present study was designed and implemented with the aim of ranking media and non-media information and promotion sources that influence the process of benefactors' participation in school sports. The current research is a descriptive-survey type with an applied purpose, which was conducted in ...
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The present study was designed and implemented with the aim of ranking media and non-media information and promotion sources that influence the process of benefactors' participation in school sports. The current research is a descriptive-survey type with an applied purpose, which was conducted in the field. The statistical population of the present study included all active benefactors in the field of sports in Iranian schools, who were identified as the research sample based on the selection of the entire number of these people. Finally, after distributing and collecting the research questionnaires; 124 questionnaires were analyzed. The instrument of the current research was a questionnaire taken from the research of Mossadegh Rad and Ehteshami (2018). The validity of this questionnaire was reported as 0.86 due to the opinion of the professors and the reliability of this questionnaire. TOPSIS method was used to analyze the research data. All research data analysis process was done in Topsis Slover software. According to the results of the present research, it was determined that social networks with a proximity coefficient of 0.826 and individual observations with a proximity coefficient of 0.737 are the most important media and non-media information and promotion sources in the process of benefactors' participation in school sports. With this attention, in order to attract donors to the activities related to school sports, it is necessary to pay attention to media and non-media information and promotion authorities in the field of social networks and individual observations.
Research Paper
Sports Media
Vahid Makizadeh; hossein mansoori; Foujan amiri; ali tizroo
Abstract
The aim of the study is to explain the effect model of social media information on the travel intention of marine sports tourists to Qeshm Island. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research was the marine sports ...
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The aim of the study is to explain the effect model of social media information on the travel intention of marine sports tourists to Qeshm Island. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research was the marine sports tourists of Qeshm Island in the second half of 1401, and 300 people were selected as a sample using convenience sampling method. Measurement tool was information attitude of electronic word of mouth questionnaire (Mehood., Liang & Gu, 2018), information needs (Cho and Kim, 2011), social presence (Kim et al., 2019), information usefulness of electronic word of mouth (Li., Hu., Hang, 2023), information acceptance of electronic word of mouth (Khwaja., Mahmood & Zaman, 2020) and travel intention (Mehood., Liang & Gu, 2018) that validity was confirmed through content validity and convergent validity, as well as their reliability through Cronbach's alpha coefficient. Confirmatory factor analysis and examination of effects and relationships were analyzed at the error level of 5% using SPSS and AMOS software. The findings showed that the information needs and attitude towards the information of electronic verbal recommendations have a positive and significant effect on the perceived usefulness of the information. Also, the perceived usefulness of information has a positive and significant effect on the acceptance of information, and the acceptance of information also has a positive and significant effect on the travel intention of sports tourists.
Research Paper
Sports Media
Ghorban Yaghobi; kazem Cheraghbirjandi
Abstract
Abstract: The purpose of this research was the effect of self-expression on social capital in social media: the mediating effect of avoidant attachment in sports context. The research method is descriptive and was conducted in the field. The statistical population of the research included all customers ...
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Abstract: The purpose of this research was the effect of self-expression on social capital in social media: the mediating effect of avoidant attachment in sports context. The research method is descriptive and was conducted in the field. The statistical population of the research included all customers of sports media in Iran. Sampling was from the unlimited population of 384 people. The sampling method was done in a multi-stage cluster. The research tools included Chang and Koo (2012) and Park and Chang (2011) self-expression questionnaire, Ellison et al.'s (2007) and Press (2016) social capital questionnaire and Marshall et al.'s (2013) avoidant attachment questionnaire were used. To ensure the validity of the questionnaires, after compiling them, the opinions and guidance of expert professors in the science of sports management were used and their opinions were included in the final questionnaire. To ensure the reliability of the questionnaires, 30 copies of it were distributed in a preliminary study on a sample that was completely randomly selected, and Cronbach's alpha coefficient for self-expression (α=0.78), social capital (α=0.87) and for attachment Avoidance (α=0.80) was obtained. The results of the research showed that self-expression has an effect on social capital in sports media and avoidant attachment, and avoidant attachment plays a mediating role in the relationship between self-expression and social capital. Therefore, it is suggested that virtual sports media provide conditions where the audience can easily express themselves and enjoy the content of the media.
Research Paper
Sports Media
Maniya Khoshkam; Mohamad Reza Keramati; Seyed Mahmod Hashemi; Mojtaba Moazemi; Esfandiyar Doshman Zeyary
Abstract
The purpose of this research was to design an interpretative structural model of collaborative learning management strategies in the context of virtual education in physical education colleges. The current research is of mixed type (qualitative and quantitative). In the first stage, a qualitative research ...
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The purpose of this research was to design an interpretative structural model of collaborative learning management strategies in the context of virtual education in physical education colleges. The current research is of mixed type (qualitative and quantitative). In the first stage, a qualitative research method was performed using thematic analysis, and in the second stage, a quantitative method based on interpretive structural modeling was performed. In both qualitative and quantitative sections, due to the expert-centeredness of the interpretive structural modeling approach, the statistical community formed experts, including experts familiar with the subject of the research (professors and experts in the field of teaching-learning (preferably cooperative learning) and teachers of physical education schools). Who had doctoral education and these people were purposefully selected for qualitative interviews in the research topic (18 interviews with 18 people and continued until theoretical saturation). The measurement tool in the qualitative part was a semi-structured interview and in the quantitative part, a questionnaire. The validity and reliability of the data were confirmed. Two methods of theme analysis (Max QDI software) and Interpretive Structural Modeling (ISM) (Excel software) were used to analyze the data. 6 The main theme of learning management strategies Participation has been identified in the context of virtual education in physical education colleges. Infrastructure and equipment, management and evaluation are in the independent cluster, that is, it has a large effect on other factors and other factors have a small effect on it, education, educational program and curriculum content.
Research Paper
Sports Media
Mahdi Ebrahimby Salami; Saeid Sedaghati; Mohammad Hasan Ferdowsi; Vali Nowzari
Abstract
The current research was designed and implemented with the aim of designing a model of the role of self-management skills on media inertia in sports organizations with a mixed approach.The current research was mixed in terms of practical purpose, in terms of descriptive-survey data collection method ...
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The current research was designed and implemented with the aim of designing a model of the role of self-management skills on media inertia in sports organizations with a mixed approach.The current research was mixed in terms of practical purpose, in terms of descriptive-survey data collection method and based on the research approach. The statistical population of the present research in the qualitative part includes academic professors familiar with organizational and media inertia (conducting at least two researches in this field) as well as elected managers of sports organizations and public relations managers of sports organizations with more than 5 years of management experience. Had masters and doctoral studies. Purposive sampling method was used to select the interviewees. This sampling continued until theoretical saturation was reached and finally 14 people were selected as a sample.Also, the statistical population of the research was made up of managers and employees of the Ministry of Sports and Youth in the number of 830 people, and the statistical sample was considered to be 265 people based on Morgan's table and available.The tools used in this research were interviews, questionnaires extracted from interviews and standard questionnaires.In order to examine the data of the qualitative part, open, axial and selective coding was used, and in the quantitative part, the method of structural equation modeling was used. The results of the present study showed that with the increase of self-management skills, media inertia in sports organizations decreases and this relationship is significant (T-value: 21.97 and more than 1.96).
Research Paper
Sports Media
Hamid Mohseni Sarbandi; Akbar Afarinesh Khaki; Taybeh Zargar; Mahsomeh Shahbazi; Shiva Azadfada
Abstract
The purpose of this research is to provide online mentoring programs in the vice-chancellor of physical education and health of education. The research method is qualitative and with a thematic approach. The statistical population included two parts of human resources (professors, teachers, managers, ...
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The purpose of this research is to provide online mentoring programs in the vice-chancellor of physical education and health of education. The research method is qualitative and with a thematic approach. The statistical population included two parts of human resources (professors, teachers, managers, etc.) and information sources (books, articles, documents, media, etc.). Sampling was done in a sufficient number and with a judgment method based on reaching theoretical saturation (19 people). Research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. In order to analyze the findings, a multi-stage conceptual coding method with a systemic analysis approach was used. Based on the extracted conceptual framework, there are three core codes for developing media strategies for the implementation of mentoring programs in the Vice-Chancellor of Physical Education and Health Education. The central code of media strategies before the implementation of mentoring programs, which has the categories of communication, planning, preparation and human resources. The core code of media strategies during the implementation of mentoring programs, which has the categories of information, networking and communication channels, and the core code of media strategies after the implementation of mentoring programs, which includes evaluation and programs It is a media.
Research Paper
Sport Communication
Mandana Ostad; Taybeh Sadat Zargar
Abstract
Electronic sports players need communication skills in order to deal with stress and coping strategies and improve their mental toughness. Therefore, the upcoming research aims at the role of stress and coping strategies in electronic sports players. It was done on mental toughness with the mediating ...
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Electronic sports players need communication skills in order to deal with stress and coping strategies and improve their mental toughness. Therefore, the upcoming research aims at the role of stress and coping strategies in electronic sports players. It was done on mental toughness with the mediating role of communication skills. The current research is descriptive of the correlation type and based on structural equation modeling, and in terms of its purpose, it was part of applied research. The statistical population includes all Iranian e-sports players in FIFA, football and dota fields who have more than 4 years of experience. The estimated number of these people is 1000 people, which according to Morgan's table, 278 people were considered. The sampling method was considered random. The measurement tools included the questionnaires of perceived stress by Cohen et al. (1983), coping skills by Smith et al. (1995), mental toughness by Clough et al. (1982), and communication skills by Barton (1990). In order to analyze the collected data, descriptive and inferential statistics methods were used. In the descriptive statistics section, frequency and relative frequency of the demographic characteristics of research participants, mean and standard deviation were used. The results showed that stress and coping strategies have a positive and significant effect on communication skills and mental toughness, as well as communication skills on mental toughness.
Research Paper
Sport Advertising
Arman Parzivand; Akbar Jaberi; Koorosh Ghahreman Tabrizi
Abstract
The aim of the current research was to investigate the partial role of social network marketing on the attitude towards the consumption of Iranian sports goods with the mediating role of customer response. The research was a survey and a practical study that was conducted in the field. The research population ...
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The aim of the current research was to investigate the partial role of social network marketing on the attitude towards the consumption of Iranian sports goods with the mediating role of customer response. The research was a survey and a practical study that was conducted in the field. The research population included customers of sporting goods in Kerman. 385 customers were selected through purposive sampling based on the SEM formula for estimating sample size. The data collection tool was designed based on adopting three questionnaires, which included Kim & Ko (2012) social network marketing questionnaire (2014), Iranian product consumption attitude questionnaire of Bahmani (2013), and Golshani's customer response questionnaire (2017). The stuctrual, face, and content validity were used for confirming the tools’ validity; and the reliability of the tools was measured using Cronbach's alpha. To test the hypotheses, structural equation modeling method was used using SPSS and LISREL8.8 software. The results of the research showed that social network marketing had a positive and significant effect on the customer's response and attitude towards the consumption of Iranian sports goods, and the customer's response also had an impact on the attitude towards the consumption of Iranian sports goods. Moreover, the results of the research indicated that social network marketing had a positive and significant effect on the attitude towards the consumption of Iranian sports goods, both directly and indirectly via the mediating role of customer response. The fitness indices also demonstrated the validity and good fitness of the research model.
Research Paper
Sports Media
Seyed Ehsan AmirHoseni; GholamAli Lotfi; Sareh Asadoallhi
Abstract
The current research was designed and implemented with the aim of presenting a knowledge ecosystem development model in Iranian school sports with an emphasis on new technologies. The current research method was of a mixed type, which was implemented in two qualitative and quantitative phases. The statistical ...
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The current research was designed and implemented with the aim of presenting a knowledge ecosystem development model in Iranian school sports with an emphasis on new technologies. The current research method was of a mixed type, which was implemented in two qualitative and quantitative phases. The statistical population of the qualitative part includes elites and experts in the field of sports in schools and knowledge management and in the quantitative part; He was the vice president, heads and experts of the Ministry of Physical Education and Health of Education in all the provinces of the country. The tools of this research included questionnaires and semi-structured interviews. In order to examine the research data, in the qualitative part, coding according to Glaser's approach was used, and in the quantitative part, the method of structural equations was used. All data analysis process of this research was done in SPSS version 20 and Smart PLS version 3 software. The results of this research showed that in order to develop the knowledge ecosystem in sports in Iranian schools with emphasis on new technologies, factors including technological evolution, the nature of knowledge, cultural experiences, technical background, legal and legal conditions, facilitating access, knowledge validity, sector interactions should be considered. And the creation of knowledge paid attention. Paying attention to identification factors can create basic knowledge, technical platform and support the development of knowledge ecosystem; To have conditions to improve the condition of school sports in this regard
Research Paper
Sports Media
mohammad Javad Rostamzadeh; vahid saatchian; Mohammad Hosein Ghorbani; Ahmad Mahmoudi
Abstract
The present research seeks to measure the legal aspects of media literacy of coaches, managers and athletes. In terms of the purpose of this research, it was applied research and in terms of research strategy, it was a survey research with a structural equation model approach that was implemented in ...
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The present research seeks to measure the legal aspects of media literacy of coaches, managers and athletes. In terms of the purpose of this research, it was applied research and in terms of research strategy, it was a survey research with a structural equation model approach that was implemented in the field. The statistical population of this study included all coaches, managers and athletes in the city of Mashhad, which was calculated based on the initial estimate of 700 people. In this research, proportional stratified sampling method was used; Therefore, 70 people were considered for each group of coaches, managers and athletes (N=210). In the data analysis, descriptive statistics were used to classify the data, and in testing the research questions, confirmatory and exploratory factor analysis models were used in Lisrel and SPSS software. In the descriptive analysis of the data, the results were presented in the form of frequency tables and standard percentages, and all statistical activities were performed using the inferential statistical methods of the Bartlett and Keyser-Meier tests and structural equations. The findings of the research showed that the legal aspects of media literacy of coaches, managers and athletes include goal-based, content-based, educational material-based, civic aspects, evaluation-based, time-based, place-based, and accuracy-based dimensions. It is correct. Also, the results of confirmatory factor analysis showed that the model of legal aspects of media literacy has sufficient fit.
Research Paper
Sports Media
mohsn barjas; habib mohammadpour; hamid janani; Jafar bargi Moghadam
Abstract
The current research was conducted with the aim of Presenting value co-creation model in volleyball sports events in the context of social media. This research is applied in terms of purpose and, it's a qualitative research, in terms of approach, that was done with thematic analysis method. Participants ...
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The current research was conducted with the aim of Presenting value co-creation model in volleyball sports events in the context of social media. This research is applied in terms of purpose and, it's a qualitative research, in terms of approach, that was done with thematic analysis method. Participants in the research included experts related to field of research (expert professors of sports management and senior managers of sports in volleyball) who were selected non-probably using a combination of judgment and chain methods in the number of 12 people. Data collection was done with semi-structured interviews until theoretical saturation. The reliability of the data was evaluated through retest method agreement between two coders and its validity with the approval of experts. According to findings from interviews analysis with thematic analysis method and MAXQDA20 software, the main themes are factors related to league clubs (including 6 sub-components of managers' support, information technology infrastructure, communication networks, identification, media advertising and event's content production), factors related to social media (including 7 sub-components of development, production content, entertaining virtual pages, information, competitions reflection, talents' investigation and audience attraction), factors related to fans (including 5 sub-components of motivation, participation, attraction and retention program, loyalty and support) and environmental factors (including 2 sub-components of culture building and institutional support). This research provides results to facilitate the value co-creation in the digital era in sports marketing and increases the knowledge of sports managers in passing from traditional marketing of value delivery to value creation in sports business.
Research Paper
Sports Media
Tayebeh Nazemian Ardekani; NematAllahe Nemati; Tahereh Bagherpor
Abstract
The purpose of this research is to Presenting the entrepreneurial development model of sports businesses with a start-up approach. The research method is qualitative and with thematic analysis approach. The statistical population of the research includes faculty members of entrepreneurial management ...
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The purpose of this research is to Presenting the entrepreneurial development model of sports businesses with a start-up approach. The research method is qualitative and with thematic analysis approach. The statistical population of the research includes faculty members of entrepreneurial management faculties of universities across the country, faculty members of physical education and sports sciences faculties with entrepreneurship and business management expertise, members and special and selected lecturers of the employment and entrepreneurship working group of the Ministry of Sports and Youth of the Islamic Republic of Iran, selected sports entrepreneurs of the country and He was responsible for Iran's sports start-ups. The statistical sample was estimated and sampled based on reaching theoretical saturation (35 people). The research tools included systematic library study and structured exploratory interviews. The validity of the tool was evaluated and confirmed based on the legal and scientific validity of the sample, expert opinion and agreement between the correctors. The data obtained from the theme analysis method and the formation of the theme network show that In order to influence start-ups in the field of sports businesses, the driving factors include the capabilities of managers, the performance of support organizations and the inherent characteristics of start-ups, as well as the inhibiting factors including limitations. There are technology, human obstacles and financial tensions.
Research Paper
Sports Media
ali karimi; Worya Karimi; ali ahmadi; hematallah bastami; ali sadeghi
Abstract
The purpose of this study was to compile a model of the relationship between technological drivers and organizational indifference, as a manifestation of immorality in the General Department Sports and Youth of Kermanshah province. The research method was descriptive-correlation, and applied in terms ...
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The purpose of this study was to compile a model of the relationship between technological drivers and organizational indifference, as a manifestation of immorality in the General Department Sports and Youth of Kermanshah province. The research method was descriptive-correlation, and applied in terms of purpose. The statistical population of the research included 320 managers and employees of the General Directorate of Sports and Youth of Kermanshah Province, and 175 people were selected as a statistical sample using a simple random method and based on Cochran's formula. The research tool was the use of two standard questionnaires: information and communication technology, and organizational indifference questionnaire. In this research, PLS statistical software, structural equation model and confirmatory factor analysis method were used analyze the data. The results of structural equation path analysis showed that the relationship model of technological drivers organizational indifference as a manifestation of immorality in the General Department of Sports and Youth of Kermanshah province has a good fit, so that technological drivers have a positive effect on organizational indifference. It has had a significant impact with an impact factor of 0.56 and critical value of 8.62, and technological drivers have become the basis for the improvement of organizational indifference, as well as desire and enthusiasm in the organization. Based on the results of the present research, new technologies can be an important management tool planning, organizing, directing and controlling in order properly implement laws and regulations, in order to improve ethics and reduce misbehavior caused by organizational indifference.
Research Paper
Sports Media
Nafiseh Naghibi; Mohamadreza Esmaeilzadeh Ghandhari; Hassan Fahimdevin; Hossein Peymanizad
Abstract
The current research was carried out with the aim of identifying the effective factors in the production of digital content in the sports industry. The research method was mixed (qualitative-quantitative). The statistical population of this research is based on the purposeful and snowball sampling method, ...
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The current research was carried out with the aim of identifying the effective factors in the production of digital content in the sports industry. The research method was mixed (qualitative-quantitative). The statistical population of this research is based on the purposeful and snowball sampling method, in order to identify the effective components on the production of digital content in the sports industry, from experts and experts in the fields of media and digital marketing, radio and television experts, presenters and journalists of sports and newspapers. Sports writers were invited to conduct in-depth interviews and extract open, central and theoretical codes, of which the researchers were able to interview 28 experts in this field until reaching theoretical saturation. In order to analyze the data of this research, coding was used in the qualitative part and interpretive structural modeling was used in the quantitative part. The results of the analysis of the conducted interviews showed that 66 codes were extracted, and these codes were divided into 12 categories, including cultural-management issues, human resources, content strength, content suitability, content volume, advertising effectiveness, stunning design, subject content quality. Content, coordination, skill of production factors and luxury were categorized. Paying attention to the identified factors can provide a technical and non-technical basis for the production of digital content in the sports industry.
Research Paper
Sport Communication
SARA SERAJ; mehdi sabzevari
Abstract
E-sport including online and offline sport activities and classes have been developed increasingly in the last decade. Several researches have been done in his area to analyze and improve sport training and education via distance learning by different applications. One of the main reasons for this rapid ...
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E-sport including online and offline sport activities and classes have been developed increasingly in the last decade. Several researches have been done in his area to analyze and improve sport training and education via distance learning by different applications. One of the main reasons for this rapid growth is due to COVID period which restricted most normal activities to online ones. E-sport could be studied in two categories: one is computer sport games and the other is teaching and training sport by camera and applications. This research is about the second category or distance sport. E-sport has been studied from different aspects in the recent years including, cultural, economic, social and political dimensions. This research will apply findings of a cognitive theory namely Conceptual Integration Network(CIN) to the analysis of E-sport to find out about the possible efficiency of cognitive awareness for E-sport coaches and managers. There are some basic relations suggested in CIN by which an analysis of different aspects of distance sport can be implemented. After data collections from the respondents who are trainers in distance sport training in Tehran, an analysis was made correspondent to CIN inputs and output and also based on the vital relations in distance sport. The main question of this interdisciplinary research is that if CIN analysis can be applicable to the improvement of E-sport cognitive knowledge and education.
Research Paper
Sport Communication
shafagh Abolghasemi Atany; Maysam Rahimizadeh; Amir Hossein Monazami
Abstract
ABSTRACT
In the dynamic and competitive world of the sports industry in Iran, electronic commerce has emerged as a prominent and novel tool for the transformation and improvement of marketing processes with artificial intelligence. Accordingly, this research delves into the role of these innovative patterns ...
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ABSTRACT
In the dynamic and competitive world of the sports industry in Iran, electronic commerce has emerged as a prominent and novel tool for the transformation and improvement of marketing processes with artificial intelligence. Accordingly, this research delves into the role of these innovative patterns in the development of the sports industry in Iran and the creation of new opportunities for businesses in this field.This study is application-oriented and employs a qualitative approach with content analysis. Interviews were conducted as the primary data collection method, involving 12 participants who are experts in the fields of sports and marketing. According to the research findings, the implications include cost reduction, improved human resource management, enhanced performance, better planning and budget management, accelerated employment generation, achieving targeted planning, effective customer communication, practical use in biomechanics and kinesiology, development of universal and championship sports, broad market access, diversity, speed in selection, increased sales, transitioning from knowledge to artificial intelligence-driven wisdom. The study also provides practical recommendations based on the research results.
Research Paper
Sports Media
Sara Keshkar
Abstract
Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison ...
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Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's sports.Comparison of sports media policies with media promotion of women's
Research Paper
Sports Media
Elham Fatahi; Saeid Sadegehi Burojerdi; Abed Mahmoudian
Abstract
Abestract: The present study was conducted with the aim of identifying the effect of the characteristics of fitness Instagram pages and their trainers on the flow experience, satisfaction and behavioral intention of followers. The present research method is descriptive and correlational. 391 students ...
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Abestract: The present study was conducted with the aim of identifying the effect of the characteristics of fitness Instagram pages and their trainers on the flow experience, satisfaction and behavioral intention of followers. The present research method is descriptive and correlational. 391 students of Kurdistan University were selected as a statistical sample based on available sampling method. The measuring instrument was a questionnaire. The results showed that the characteristics of fitness pages on Instagram directly affect the flow experience (0.64), satisfaction (0.53), and the characteristics of fitness trainers directly affect the satisfaction (0.44) and flow experience (0.47). ) have a positive and significant effect. In addition, flow experience on followers' satisfaction (0.39), flow experience on followers' behavioral intentions (0.51), followers' satisfaction on their behavioral intentions (0.50), and have a positive and significant effect. Finally, the results indicate that the characteristics of fitness pages indirectly affect followers' behavioral intentions through the mediation of flow experience with a coefficient of (0.33), the mediation of flow experience and followers' satisfaction with a coefficient of (0.12) and the characteristics of fitness trainers indirectly. Followers' behavioral intentions through mediation of followers' satisfaction with coefficient (0.22), mediation of flow experience and followers' satisfaction with coefficient (0.12) also have a positive and significant effect. It can be said that active fitness trainers and pages on Instagram,